This project was the first experience in UAE at large to implement the C2S Sustainability Model of the EFQM based on 5 main criteria: management, customers, employees, environment / community, owners / partners. The project first phase included a comprehensive assessment using the C2S model that led to an action plan to implement the model. This phase was then followed by awareness and training on sustainability, building many related methodologies, policies and frameworks of sustainability according to international good practice. Once the C2S system was in full implementation, a formal assessment was conducted using a comprehensive approach by the assessors of the EFQM, that eventually led to the certification of the DM as “committed to sustainability”.